You asked, Cheerios™ and Ziploc® Brand delivered – freshness you can reseal! After receiving hundreds of thousands of requests, comments and reactions annually on the topic, Cheerios and Ziploc® Brand have come together to introduce Cheerios with Ziploc PantrySeal™. The new innovation features the first resealable bag inside a traditional cereal box, making it easier to pour, reseal and help keep cereal fresher longer.

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Cheerios with Ziploc PantrySeal ™ delivers on decades of requests from cereal fans.

Cheerios with Ziploc PantrySeal ™ delivers on decades of requests from cereal fans.

The partnership brings together Cheerios, the No. 1 cereal brand*, with more than 50 years of Ziploc® Brand expertise helping people seal in freshness and store the foods they love. It’s a natural pairing for cereal lovers, 90% of whom say they already take extra steps beyond simply closing the cereal box to help preserve freshness*** like folding the bag, rolling it, clipping it or even transferring it to another container.

“General Mills has received letters, emails and DMs asking for an easier way to reseal a cereal box, and we decided it was time to partner with the ultimate freshness brand: Ziploc®,” said Emilie Knox, Vice President and Business Unit Director for Cheerios at General Mills. “Cheerios with Ziploc PantrySeal™ takes a small, everyday cereal frustration and finally gives consumers the simple solution they’ve been asking for, making the whole routine easier and more enjoyable.”

The Cereal Pour, Perfected

Cheerios with Ziploc PantrySeal™ is made for how people want to pour a bowl of cereal, as well as store it. The resealable bag is designed to open only partially across the top to create a convenient “pour spout” as an easier way for the whole family to fill a bowl (or a cup, mug or even little hands). Cheerios with Ziploc PantrySeal™ then seals closed right inside the box for cereal freshness you can reseal.

“For generations, Ziploc® Brand has helped people keep the foods they love fresh through simple, trusted solutions,” said a Ziploc® Brand spokesperson. “Cheerios with Ziploc PantrySeal™ is an exciting new expression of what Ziploc® Brand can do – bringing our resealable freshness expertise directly into the Cheerios package and Ziploc® Brand into the pantry in an entirely new way.”

Same Cheerios. New way to love them.

Available as a new option in the cereal aisle for both Cheerios and Honey Nut Cheerios, Cheerios with Ziploc PantrySeal™ combines the same Cheerios families already reach for with Ziploc® Brand’s expertise in resealable storage, for an easier way to open, pour, reseal – and keep enjoying.

Making Simple Happen at Scale.

A fix that feels this intuitive was anything but simple. With nearly one box of Cheerios produced every second, the new Cheerios with Ziploc PantrySeal™ had to be developed to work at Cheerios scale while keeping the same familiar cereal flowing to pantries nationwide. For Ziploc® Brand, the partnership builds on a history of resealable storage that began with the introduction of its innovative zipper technology in 1968.

And there’s a fitting full-circle connection: Cheerios with Ziploc PantrySeal™ is being produced exclusively in Buffalo, New York, in the same place where Cheerios was first made in 1941.

Bring Cheerios with Ziploc PantrySeal™ to Your Pantry

Cheerios with Ziploc PantrySeal™ is now available exclusively at Walmart.com and will roll out to retailers nationwide in the coming months.

For more information, visit Cheerios.com or follow @Cheerios on Instagram and TikTok. To learn more about Ziploc® Brand, follow @Ziploc on Instagram and @Ziploctheoriginal on TikTok.

Sources:

* Nielsen Connect Total US xAOC Cereal Franchise $ Sales, L52wks 9/19/2026

** Voted most trusted Food Storage Bags brand by American shoppers, 2026 BrandSpark® American Trust Study

***Suzy Survey, December 2025

ABOUT GENERAL MILLS

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more. General Mills generated fiscal 2026 net sales of U.S. $18 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion.

ABOUT ZIPLOC®

Ziploc® Brand bags and containers provide smart, quality solutions that help you maximize your resources, and ultimately get more out of your everyday. From helping keep food fresh, to organizing knickknacks, to helping protect bulky items, Ziploc® brand products are the food and home storage solution families trust. The Ziploc® brand offers more than 20 products, available in grocery, mass merchandise and drug stores nationwide, including: Ziploc® Freezer & Storage bags with Easy Open Tabs and Stay Open Design, Slider bags, Sandwich & Snack bags with Easy Guide™ seal, and Twist ‘N Loc Containers.

ABOUT SC JOHNSON

Founded in 1886 and headquartered in Racine, Wisconsin, USA, SC Johnson believes that a more sustainable, healthier and transparent world that inspires people and creates opportunities isn’t just possible – it’s our responsibility.

A heritage of innovation and bold, transparent decisions is why our high-quality products and iconic brands – including OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s Clean Day®, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more – are in homes, schools and businesses in virtually every country worldwide.

As a global, purpose-led company, we are committed to making the world a better place today and for future generations. That means relentlessly bringing our expertise in science, innovation and partnerships to bear on some of the world’s most pressing environmental and health issues like reducing plastic waste and eradicating malaria. Around the world, we use our resources to unlock greater economic and educational opportunities for people and communities where access may be limited, but curiosity and potential are limitless.

See how SC Johnson is a Family Company At Work For a Better World by visiting scjohnson.com or joining us on Facebook, X, LinkedIn, Instagram, YouTube, and TikTok.

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